With the rapid adoption of AI driving unprecedented demand for data centers, we had the opportunity to redesign the website for Digital Infrastructure Lab, Inc. (DIL), a consulting firm specializing in data center development and digital infrastructure. This was the company’s first website redesign in three years.

This time, however, the project focused exclusively on the English-language website.

Japan’s data center market has recently seen a growing number of international companies entering the market, and many of DIL’s clients and prospective partners are based overseas. Websites designed for Japanese audiences, however, often differ significantly from those intended for international markets—not only in language, but also in structure, messaging, and the way information is presented.

With these differences in mind, we developed the website specifically for international institutional investors, reorganizing the content and presentation to better communicate DIL’s expertise, capabilities, and value in the Japanese market.

Creating English-language websites that communicate naturally and effectively to international audiences is one of our key strengths, supported by our bilingual company president and extensive cross-cultural experience.