The Basics of Website Creation

Creating a website involves specific fundamental elements and procedures. By understanding these and using them correctly, you can create a high-quality website. This section explains the basic points of website creation.

Define Your Website’s Purpose

First, it is crucial to clearly define the purpose of your website. This will guide all your activities, including site design, content creation, and layout. While the purposes of website creation vary, they generally include the following:

Information Provision:
A site used by a company, organization, or individual to widely publish and provide information and knowledge about their services, products, or activities.

Branding:
A site used to build a unique brand image and appeal to a target customer base through that image.

Marketing:
A site used to promote the sale of products and services, and as part of online marketing activities.

Improving Customer Service:
A site used to enhance customer support by providing a list of frequently asked questions (FAQs), a contact form, and online chat.

Community Building and Engagement:
A site used to promote communication with customers and users and build a community through blogs, forums, and social media integration.

E-commerce:
A site used to sell products online or provide reservation services, generating direct revenue. We have briefly introduced a comparison of e-commerce sites here, and we plan to discuss more details soon, such as how to choose a platform based on your specific needs and business scale. These are some typical examples, but the purpose of website creation varies depending on the goals and strategies of each business or organization.

Identify Your Target Audience

Next, you must identify your target audience. The site’s design and content should be tailored to appeal to a specific user group. Then, plan and design the site’s structure, creating a user-friendly flow.

SEO (Search Engine Optimization)

SEO is also a key element. Having your website rank higher in search engine results is a crucial factor directly linked to your business. Additionally, designing for mobile is essential. It is vital that users can access your site from various devices, which also impacts search rankings.

It used to be said that being “mobile-friendly” was as important as being desktop-friendly, but recently, “mobile-first” has become the norm, to the point where it’s okay to design primarily for mobile. For responsive design, it is recommended to create at least three layouts: one for smartphones, one for desktops, and one for tablets.

Recently, an increasing number of business owners are focusing on MEO (Map Engine Optimization), a strategy to improve their Google Maps (Google Business Profile Manager) ranking. This is a must-do strategy, especially for B2C businesses. These are the basic elements and procedures of website creation.

Essential Knowledge for Beginners

Basic knowledge is required when creating a website. For beginners thinking about creating a website, we offer some information on what steps are needed, how to think about design, which free website creation tools to choose, how much to understand about the basics of coding like HTML and CSS, and what website creation software to use and how to choose it.

By acquiring this fundamental knowledge, even beginners can efficiently and effectively create their own website. SEO is also a key factor. Providing useful information for users while creating a website that is easy for search engines to understand is the secret to attracting more visitors.

Through this article, let’s learn the basics of website creation and take the first step toward creating your own website.

Next time, we will go into detail about the process of website creation based on the purpose of your website.