What Is E-E-A-T?   E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is a concept Google uses in its Search Quality Rater Guidelines to evaluate the quality of content. In 2022, Google added “Experience” to what was previously known as E-A-T, expanding it into E-E-A-T. While it is not an algorithm that directly determines search rankings, it is explicitly laid out in the guidelines Google’s quality raters use to judge whether content is trustworthy for users.   The Four Elements of E-E-A-T   The four elements are as follows: “Experience” refers to whether the author has firsthand experience with the topic; “Expertise” refers to whether the author has in-depth knowledge and skill […]